Are you alright there?
I know a lot of financial advisers. It’s a terrible thing to say but I wouldn’t trust most of them with my kids’ pocket money. I don’t like the suits they wear. I don’t feel like I’m part of their club – you know, the one where they talk a lot about football and the last curry night they had and those super-wealthy jet-set clients they hobnob with. I get the same uncomfortable feelings when I go into a car dealership or an estate agent. Or when I go into a shop or bar and that disinterested voice says “Are you alright there?”. What does that mean, anyway? Whatever happened to “May I help?” or “What can I get you?”.
So, if I don’t like or trust most financial advisers – then what hope is there for the general public? When I say that I don’t trust them, I don’t mean that they would run off with your money. I mean that I’m not at all convinced that they put your interests before their own. To them, clients are a commodity. The service they provide is commoditised. They, themselves, are commoditised by the companies they work for. Legions of self-employed drones working to a template for the greater good – but who’s greater good?
Here’s the thing. I also know some really good financial advisers. They are mostly unassuming. Usually very hard working. They are not the type of people who would sell you houses or cars. No offence to those who do – your job is to sell product and to be paid for the sale. Don’t pretend to be our best friend or to be imparting worldly wisdom – you’re just trying to make a sale. Which is fine.
The good financial advisers are also good salesmen. But what they are selling is advice and it is not a one-time deal. They have to give a life-long warranty and be prepared to back it up with excellent service. They can’t pretend to care – they really have to care. They have to be prepared to go on the journey with you and to share your hopes, fears, uncertainties and ambitions. It’s not a job. It’s a vocation.
Experience and qualifications count for a lot but, to find the good advisers, you have to be able to get past the noise.
I can’t tell you exactly how you do that. But you’ve got our phone number. The same one we’ve had for the past thirty years. Or you could ask some of the clients that have been with us for most of that time. The ones whose lives we have already changed, whose journey we are still sharing.
To discuss further or to arrange a face to face meeting please contact us.